At Awaknd Group, we’re all about bringing the best in beauty to Scandinavia.
With over 80 years of combined experience, we have the knowledge, passion, and expertise to identify and launch the most in-demand international brands in this dynamic market. Our mission? To be the ultimate partner for brands looking to make an impact in the Scandinavian beauty scene.
We work closely with all major retailers and e-commerce platforms, creating seamless connections that ensure brands reach their full potential. From trendsetting newcomers to established icons, we’re here to elevate beauty for a market that craves innovation and quality. With Awaknd Group, global beauty gets a Scandinavian twist.
Sundae Body is an Australian brand that was bored of body wash feeling like a ‘have to’ instead of a ‘really want to’. So, we whisked up our Whipped Shower Foam – a can of dollopy, lathery goodness – to shake up your shower routine and make every day feel like a Sundae, with a cherry on top!
As for the yummy stuff: our Whipped Shower Foam is proudly Australian-made, cruelty-free, vegan, and free from alcohol, parabens, and sulphates. It’s so gentle, even the most sensitive skin will be singing in the rain… (we mean, the shower).
Hismile is taking the world by storm, flipping the script on traditional oral care. Born in Australia, we’re true disruptors, pushing boundaries with next-gen, science-backed products that make looking after your smile effortless and elevated. With our products now available behind over 40,000 doors worldwide, we’re changing the way people think about oral care. Our Smile Care range is all about upgrading your daily routine with products that deliver results and look stylish while doing it. Hismile isn’t just a brand—it’s a movement, redefining how we care for our smiles, one game-changing product at a time. Join the global revolution for brighter, healthier smiles.
Harnessing the power of our unique Goddess molecule, we’ve created a haircare product unlike anything else.
Biotech Blowout is a groundbreaking, multifunctional innovation that simplifies both styling and care – thanks to advanced biotechnology.
It combines the key benefits of traditional styling products while protecting the hair in a completely new and revolutionary way.
Matter Of Fact is rewriting the rules of skincare with science, transparency, and uncompromising results.
Born from a vision to simplify routines without sacrificing performance, every product is clinically tested and formulated with care to deliver powerful benefits while being kind to skin.
With groundbreaking technology and a commitment to honesty, Matter Of Fact is changing the way we think about skincare – giving you the confidence to choose products backed by facts, not hype.
This isn’t just skincare, it’s clarity – one results-driven formula at a time.
retailers.
Our retailers are more than partners—they’re part of our story. Handpicked for their dedication to excellence, they bring our products closer to you. From curated boutiques to renowned chains, these collaborations define what we stand for: quality, style, and innovation. Explore the network that makes it all happen. Find your connection to our world through our trusted retailers.
connect.
At Awaknd Group, we are dedicated to connecting the best international beauty brands with Scandinavian retailers and ecommerce platforms. Whether you’re a retailer looking to expand your product offerings, a brand seeking representation, or just curious about what we do, we’d love to hear from you!
